How a Media Kit Elevates Local Business Visibility in the Upper Valley
For members of the Upper Valley Business Alliance, a well-crafted media kit serves as one of the most practical tools for shaping how your organization shows up in the public eye. At its best, a media kit becomes a single-source snapshot of your story, credibility, and value—making it easier for journalists, partners, and community organizations to talk about you accurately and enthusiastically. Learn below about: What a media kit contains and why it matters How it strengthens visibility, public
Local Loyalty Is Built Differently Now—Here’s How to Earn It
It’s no longer enough to be “present” in your community. In 2025, local businesses are being judged by expectations shaped far beyond their neighborhood borders—by apps, delivery platforms, and digitally-native brands that make everything feel instant, frictionless, and hyper-relevant. What local customers want now isn't simply convenience; it's emotional clarity, predictive service, and a sense that their time is being respected. These expectations aren’t just new—they’re alive. And if you’re running a
Embrace Franchise Success with These Essential Insights
Starting a business is challenging, but opening a franchise can help you avoid common mistakes and accelerate success. By adopting a proven business model, you gain access to a system that's already refined its operations and built a loyal customer base. This opportunity reduces risks while maximizing rewards, giving you a head start in the entrepreneurial journey. Picture stepping into a business where the foundation is already set, positioning you for success. Keep reading to learn why franchising could
