7 Steps to Crafting a Perfect Marketing Strategy for 2026

Join Fractional CMO Dan Evans as he breaks down the 7 essential steps every business and organization needs to build a marketing strategy that actually drives results. Whether you’re aiming to increase revenue, sharpen your brand position, or expand into new markets, this session will equip you with a clear, actionable framework to align marketing with business growth.

Here's what you'll learn how to do:

• Define and align your marketing goals with long-term business objectives.
• Leverage audience personas to craft campaigns that truly connect.
• Audit your website, email, social media, and ads to identify successes and hidden opportunities.
• Use market intelligence to stay ahead of trends and competitors in 2026.
• Build a multi-channel content plan for every stage of your customer journey.
• Choose the right tech stack to streamline execution and measure what matters.
• Execute with precision using timelines, KPIs, and measurement frameworks that ensure continuous growth.